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Is Success a Destination?

by | Leadership

Before you clicked on this article, you probably figured that the answer to, “Is success a destination?” was a resounding, “No.” Well, if you guessed that, then you’re absolutely correct. Success is not a singular destination. There are many paths on the way to success, and success doesn’t look the same to any two travelers along the way. Success is so much more than a destination, and frantically peeking at other people’s roadmaps to success will only land you smack-dab in the middle of misery central.

Is Success a Destination?

More Than a Destination, Success is a Journey

As with happiness (and other worthy virtues to strive for), the journey on the way to success is vastly more important than the arrival.

If you stay focused on the destination alone, you would miss all of the brightest moments on your journey to success. There will be twists, and there will be turns. There will be steep cliffs off to one side, and the longer you travel along the winding road, the more striking views you’ll encounter through your windshield.

Make sure to take snapshots of those monumental moments. You’ll be glad you have proof of the journey once you’ve reached the end of your metaphorical road.

Success is Not a Destination; It’s a State of Mind

When you get it in your head that success is not a finite destination and is, instead, a state of mind, then your whole perspective on failure will change. Defeatists will believe that failure means the end of their journey to success.

People who have a positive outlook on success and recognize that it’s a state of mind will be able to see failure for what it is. Each failure is an opportunity to learn and to grow. Failure is not the end of the road; it’s a way to reroute your metaphorical GPS.

Beyond a Destination, Success is What You Make It

No one can tell you precisely what success is. Just as one man’s trash is another man’s treasure, one man’s success is another man’s failure. That’s why it’s vitally important not to compare journeys. Trying to keep up with the Joneses is the death of success.

Success is what you make it, so make the most of what you’ve been given.


  1. brendakay hoyt

    Great plan thank you for leading the way

  2. Mat McClish

    Love this &I I love your family.

    • Dylan S

      Can’t wait to see his children follow in his footsteps

  3. Nate Slattery

    Excellent article.

  4. Saige Will

    Thank you Brad and Julie for all that you do!

  5. Alaysha Cassell

    Fired Up! Thank you for having a dream 🙂

  6. Tara

    Thanks for sharing!

  7. Indika

    This is Leadership taught through experience! Thanks for helping people develop the mindset of success

  8. Vanessa

    What a great post! So true and I love that it’s focused on your mindset!

  9. B victoria Wojciechowski

    Great message on success.

  10. Jeremy Sculley

    Thank you for your phenomenal example in re-routing our metaphorical GPS to true North and fostering the mindset of embracing each failure as an opportunity to learn and to grow!

  11. Austin Baker

    “Success is a mindset” and a mindset is a habit of thought so as the Proverb says, what you habitually think will determine where you end up!

    Thank you Brad and Julie!

    • Jake


  12. Shinelle

    Bam! I love this, thank you for sharing 🙂

  13. Erin

    Great reminder about not comparing journeys! We can all achieve success on our OWN journey…

  14. Christopher Bueno

    What a phenomenal article, very refreshing!

    • Jake Petteway


  15. Vincent Vu

    Thank you Brad and Julie for setting a great example for how true success look like.
    We are so grateful to have you in our live.

  16. David W.

    Wow! Incredible story. It seems as if it isn’t a “rags to riches” tale, but more of a construction of buildings to the reconstruction of people. Inspiring.

    • Coral Perrigo


  17. Christina

    What an awesome article, thanks Brad and Julie!

  18. Juan Santiago

    You Truly are an Inspiration, Thank You for always being who You are!!!?

  19. Dianna Robinson

    Brad and Julie, I am eternally grateful for the time and effort you have given us to help us become the best version of ourselves which is the essence and foundation of a successful life apart from our Lord and Savior. You are the best! Thank you for helping my family.

  20. Candice Cox

    Well said!! Thank you for sharing this and helping us all with our mindset!

  21. Victoria Johnson

    Brad and Julie Duncan are so amazing! Julie has so much heart, and Brad has so much Fire! Meeting Brad in person is an experience! You can feel his focus, willpower and love just streaming from him! He gives the best hugs!

  22. Nicolette

    The journey is the best part! Thanks for sharing

  23. Matthew

    “Each failure is an opportunity to learn and grow”… Knowing Brad and Julie Duncan for over a decade I can say that this isn’t just words, this is how they live. Thanks for sharing!

  24. Rachel

    Love it! Thanks for sharing!

  25. Ben


  26. Joshua Wood


  27. Amy Michelle

    Thank you for everything!

  28. Betty Fay

    Thank you for leading by example and making time to provide encouragement to others.

  29. Larissa O'Brien

    Such an incredibly true and important concept for people to understand, especially when going through this amazing opportunity for personal growth and freedom! Thank you for being such a strong voice and paving the way.

  30. Max P. Simon

    Thank you so much for believing in all of us!!!!!

  31. Matthew Alderman

    You make a positive impact everywhere you go. Thank you!!!

  32. Louise Jensen

    Truth. Success is a journey • a state of mind • a lifestyle. Thankful for Brad and Julie Duncan.

  33. Laurie Angiuli

    Thank you for paving the way for all of us! It’s an honor to have such genuine leaders & friends like you in our life. You inspire us to live our best!!

  34. Amani

    Great article! Thanks so much❤

  35. Robbin

    I’m on a journey too! Looking forward to meeting you both while on my own journey!

  36. Angie

    Wonderful thoughts on true success! You two are a shining example of true servant leadership and success.

  37. April

    Thank you for inspiring so many people to do more, impact more, and live debt free!

  38. Robyn

    Brad and Julie, thank you for setting that example to enjoy the journey and not compare your with others. Your amazing leaders and friends!

  39. Becky D.

    Fantastic post on success and mindset! Thank you for your constant support and phenomenal example. You have the best hearts!

  40. cheryl

    Thank you for taking the baton

  41. Colleen

    Brad & Julie – you are a shining example to us, our family, & so many others – we are truly grateful for you!!

    • Coral Perrigo

      Thank you for blazing the freedom trail!

  42. Ryan humphrey

    Beautiful writing, spoken words that ring truth in the land!

  43. India Breisacher

    Such huge dreamers! So blessed to have a couple who is willing to sow into others and help them be successful. You two are doing great work!

  44. Vanessa Arzhanov

    This is so good! – Thank you for your serving hearts. Always striving to be better and help others be their best self. Always breathing belief into others. You both are truly incredible. Thank you!

  45. Olivia

    You guys are amazing!

    Thank you for having servant hearts & leading by example!

  46. Tarryn Larsen

    So blessed to have these amazing people in our lives! The Duncan’s truly challenge my previous outlook on success and being to light the truth on mindset among many other things.

  47. Jarom bean

    Brad and Julie you guys are incredible leaders that truly live the ” how far can I go rather than how long will it take ” mind set ❤️????⏰??????

  48. Talia

    This was awesome, thank you for all you do!

  49. Ruth A Rittermann

    Fantastic article. Thank you for your example!

  50. Casey

    Great Insight!

  51. Coral

    You guys expand my heart with possibilities! Thank you!!!

  52. Elbetel Fredrickson

    Love this!! Thank you for sharing

  53. Stephanie Bloom

    Amazing message on success!

  54. Paul and Tammy Felicijan

    You are incredibly inspirational to so many people. Thank you for dedicating your lives to the betterment of others!

  55. Mark and Connie Garrett

    Brad and Julie thank you for all you do for others. We love listening to you speak. Always entertaining and motivating! Thank you for teaching us how to dream big and to realize dreams can come true!! God bless you and your family.

  56. Shannon Lauffer

    Amazingness!! Thank you ?

  57. John

    Thank you Brad, thank you Julie!

  58. Jake Petteway

    I’ve met many leaders in the corporate ranks. Never have I met a couple at the caliber of you two. Wholistic Mentors and incredible friends.

  59. Connie G

    Thank you Brad and Julie for sharing your life story with us.

  60. Brandi

    Great article! Thanks for the reminder not to compare!

  61. Cheryl kreger

    Wow! Your Leadership shines in all areas of your lives. We are passing the torch to others that same brilliant light you’ve passed on to us! Thank youuuuu! Love you! ❤️

  62. Suphia Anello

    Feeling so blessed to be on your team. I CANNOT WAIT FOR SUNCADIA. Still on the journey ????

  63. Justin Reiter

    Thanks to you guys I’m headed in the right direction for success and going to be able to be full time with my wife and kids! Thank you!

  64. Lisa Ferrari

    Thank You Brad & Julie for all you do. For being steadfast people of character and leading the way. Our lives have been forever changed in the most positive ways. We love and appreciate you so very much.

  65. Craig Waldron

    I love this quote about success from Glenn Bland’s book, “Success! The Glenn Bland Method”, “Success is the progressive realization of predetermined, worthwhile goals, stabilized with balance and purified by belief.” I love knowing success is not a single flag we have to capture, but that it is a continuous journey through life.

  66. Deder Samorano

    Thank you for all that you and julie do. What an amazing examples you are to thousands of us. We are so blessed to have a friend and leader like you and julie in our lives. May God Bless You more and more every days. The Samorano’s love you guys

  67. Milton canas

    Thank you Brad & Julie for all you do for others to achieve their dreams. Thank you for being a dreamer & have us being part of it …

  68. Jake

    Amazing article! Brad and Julie and such an incredible example of holistic success!

  69. Alex Manning

    Thank Brad and Julie for being amazing and wholehearted leaders!

  70. Beau Milton

    Great inspiration Brad, thank you for staying on course and being such a great example!

  71. Tayler

    Incredible leaders

  72. Cindy Rodriguez

    Thank you so much for the amazing insight and for sharing your story and leadership with us!

  73. Ron Rosa

    You Brad and Julie

  74. Victoria Solenberger

    Thank you for your dream and example!

  75. Matt & Rebekah Wong

    Thank you both for never holding back! You inspire us every day!

  76. Rasheed James

    Love this!!!

  77. Bill Murphy

    You both are a blessing in my life and the lives of so many thousands of others

  78. Cece

    life impact difference makers

  79. Yardley Daigneau

    Montana loves you guys, thanks for sharing!!

  80. Terry Buller

    Love you all. Terry & Phyllis

  81. Geraldine

    Thanks Brad and Julie! Great thoughts on success!

  82. Sara Roark

    Fired up! Thank you guys for all you do! Great article!

  83. Jason

    Thanks you Brad and Julie for your commitment to serving others and for your impact on our family!

  84. Glenn Coletto

    Grateful to get to know your authenticity.

  85. Jacob Loftis

    Thank you guys! I took a lot from this. You guys are such an inspiration!

  86. Melinda

    Thank you! ?

  87. Josh

    You guys live such a great life and inspire others to do the same!! keep it up!! We love you guys!

  88. Stephanie

    Thanks to you both! This article is great and inspires me to continue to have that strong state of mind for Success! Thank you for sharing, you are both such great motivators to do more!!

  89. Tim & Patt Hancock

    Appreciate and love your whole family. What an incredible partnership this has been. It all began getting introduced to David & Darlene Duncan. Loving life and our association with you all!

  90. Katie Means

    Brad and Julie, thank you for all you’ve done to help our family. We will live our lives striving everyday to make you proud.

  91. Vanessa M. Alexander

    Thank you Brad and Julie for all that you do! Dreams do come true when you work for them and the future is extremely bright!

  92. Stephanie Madrid

    Such an amazing examples! Brad and Julie you are incredible. Thank you for paving the way for all of us. We love you!!! ??

  93. Donita

    Yes! Thanks for reminding us we can be truely successful every day!

  94. Sabrina

    Thank you Brad and Julie for everything that y’all do.

  95. Teigen

    Thanks for sharing!

  96. Barbara Row Munson

    I grew up thinking that success was some particular achievement. Over time (I’m hard-headed) I’ve learned from you that a successful life is a journey of lots of successes and failures that move us forward. Thanks, I needed that!

  97. FBabey

    Beautifully stated and oh, so true. Too often we place our dreams on our boards and that is where they stay, waiting for payday to be manifested. Instead we need to remind ourselves that our dream boards are just motivation and reminders to get ourselves out of our comfort zones and actively interact. No one is convinced, but we are all woo’d. Thank you, thank you, thank you for sharing your dreams with all of us– for including all of us in your dreams. xoxoxo

  98. Chris S

    Thank you so much for all you have done. By you being able to accomplish your dreams you have allowed my wife and I to expand on ours.

  99. Chris Bueno

    Success being a journey… I keep finding myself reading this bit of information to help me plow on. Excited to be a part of this journey with you guys!

  100. Brian Carothers

    Thanks for being such amazing role models

  101. Jeffery Rogers

    Wonderful, thank you!

  102. Carrie

    How inspirational!

  103. Fabiola

    Totally love this!

  104. Rasheed James


  105. Joy Anthony

    This blog is a blessing, just like both of you, Brad and Julie.

  106. Andrew Chow

    Awesome! Change is everything. Change your mindset and you will change your destiny. Thanks Brad and Julie!

  107. Phil Garcia

    Thank you Brad and Julie for your coaching and mentoring! We are all very blessed to have your leadership as an example for our lives!! ?????

  108. Debbie Ham

    Thank you Brad and Julie for being the best examples of servant leadership I’ve ever met.

  109. Audrey Y.

    I love how this post explains so well why you can’t compare your journey with someone else’s. Glad to have read that, it really helped me. Love you guys!

  110. Gina O

    So inspiring! Great example of determination, heart, and perseverance.

  111. David

    Incredible people. Incredible legacy. They have changed our lives from their example of living and treating others at a level of excellence that most of the world will never experience. So grateful to know them

  112. Casey

    Great words!

  113. Holly Orick

    So much truth! Love this post!!!

  114. Caroline Butler

    Love you and your family thank for leading us and being a family that stands on character & values! Freedom! 🙂

  115. Kari

    I 100% know these aren’t just words but lived words. Thank you for being real leaders worth following!

  116. Rasheed James

    Thanks for setting such a great determination to add value to many around the world!

  117. Jeff

    Much Love =)

  118. Nathan and Lehua

    Thank you Brad and Julie for always being such an inspiration and great leaders!

  119. Harprit

    Great article! Fall in love with the journey❤️

  120. Deborah McLeod

    Thank you for always believing in everyone! This is an amazing article!

  121. Graem


  122. Melinda Hoag-Peets

    My gratitude runs deep within for this incredible organization and for you two, Brad & Julie Duncan, for Greg Duncan, and The Puryears. If not for these folks having 6 seconds of courage over & over we would not be looking at the wonderful evolution of this business as we know it.
    Thank you!!

  123. Tarryn Larsen

    Because of you and your family, we met Fenton and Susie. They are changing our lives. I’m so excited to see you on Peter Island! ??